If you’re wondering why the recent EU legislation on cookie usage has come about, it’s basically because of the kind of thing B&Q are doing here. This advert appeared on TVGuide after I went a looked at a few pages of kitchen units on B&Q (diy.com) this morning. I wasn’t actually interested in a new [...]
Archive for the ‘Digital Commentary’ Category
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Realtime Cubic Content Relevance
Posted: 10th May 2011 by boboshady in Development, Digital Commentary, ProfessionalTags: content, realtime relevance, relevance, search, taxonomy
Erm….what? Realtime Cubic Content Relevance is something I came up with whilst holidaying on my own in Melbourne in 2009. I did a lot of walking and thus a lot of thinking. I also scored some mammoth blisters, but that’s besides the point. Realtime Cubic Content Relevance (RCCR) explores the concept of removing the traditional [...]
Geo-Marketing in Digital – Done Right and Wrong
Posted: 10th May 2011 by boboshady in Development, Digital Commentary, ProfessionalComments Off
I love geo – I think it’s my love of data usage that draws me to concepts that rely on analysis to work. I’ve been working with geo-marketing on and off for a decade across many concepts – my first real foray being an ultimately canned project to do location-based competition marketing via mobile phone [...]
SMS to replace postage stamps in Sweden
Posted: 9th March 2011 by boboshady in Digital Commentary, General Content, ProfessionalTags: cool, Postage Stamps, SMS, Sweden
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I read on Engadget this morning that Sweden are replacing traditional postage stamps with unique codes that you acquire by simply sending a text message to a specified shortcode. An automated system will then send you back a unique number which you write on your package instead of a stamp. Works for packages up to [...]
Microsoft Signature promises faster computers
Posted: 8th March 2011 by boboshady in Digital Commentary, General ContentComments Off
I read with some interest today about Microsoft’s plans to sell computer hardware installed with something they’re calling a Signature edition of Windows 7. Put simply, it’s Windows without all the vendor bloat and trialware that you normally find on your new Windows computer, combined with purposefully optimised rather than default installed sets of drivers [...]
Credential free authentication
Posted: 3rd March 2011 by boboshady in Development, Digital Commentary, ProfessionalComments Off
I’ve had an article in draft for several months now about the mis-guided belief of most website owners that they need to collect as much personal information about their users as possible when registering for their services. Marketing advantages aside, it’s something that really frustrates me. It’s a very obvious barrier to user engagement and [...]
Visual Authentication with QR Codes and your webcam
Posted: 1st March 2011 by boboshady in Development, Digital Commentary, ProfessionalTags: cool, development, new ideas, projects, work
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A while ago, during some brief downtime in my team, we came up with a couple of interesting little proof-of-concepts to demonstrate what could be done on the web using existing technology in a way you might not have thought of. I’ve already alluded to some twitter-based ideas, of which we did two or three, [...]
eGov looking to open source – official?
Posted: 28th February 2011 by boboshady in Digital CommentaryTags: eGov, open source, public sector
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Working in digital, it’s been apparent for some time that Government departments and indeed anyone who has the general public to answer to have been looking for cheaper ways to deliver their ‘online’. Three years ago, if you were pitching for a council website, you’d be pitching something enterprise – most likely Immediacy, with it’s [...]
Gamification and Game Theory – How It Applies to Your Digital Strategy
Posted: 15th May 2011 by boboshady in Development, Digital Commentary, ProfessionalGamification, and to a lesser extent Game Theory, are terms you’re going to be hearing a lot of over the next six months or so. They are going to be used in the context of digital marketing strategies, and will probably be poorly explained to you. But what actually are they, and should you really [...]