Bloggocks

I’ll keep this one nice and short. In summary, I was chatting with a friend the other day and we were discussing something she’s working on and the feedback she’d received from a recent panel review of her idea. The upsum was, make sure you’re concentrating on the right people when you’re putting your idea [...]

I blogged recently about gamification and game theory (actually on my employer’s blog, repeated here). I thought I’d quickly follow that up now with some examples of where this sort of thing is already happening, just so you’re clearer on both the obvious and less obvious instances of such things. Firstly, let’s look at one [...]

Something I see a lot when reading through client briefs and tender documents in general is a list of Key Performance Indicators – essentially a list of what the client will use to measure the success of their new website. When I don’t see them listed, I ask for them as they’re vital in being [...]

Gamification, and to a lesser extent Game Theory, are terms you’re going to be hearing a lot of over the next six months or so. They are going to be used in the context of digital marketing strategies, and will probably be poorly explained to you. But what actually are they, and should you really [...]

I love geo – I think it’s my love of data usage that draws me to concepts that rely on analysis to work. I’ve been working with geo-marketing on and off for a decade across many concepts – my first real foray being an ultimately canned project to do location-based competition marketing via mobile phone [...]